15 Sweet Minutes is an illustration-led branding project that grew out of a real, everyday situation. While working as a student in a small Vienna bakery, a simple task—rewriting prices on a chalkboard—turned into an opportunity to add hand-drawn illustrations. The playful drawings quickly became part of the bakery’s identity, shifting my role from waiter to in-house illustrator.
This blackboard became my first project as an illustrator—and the moment I decided to pursue illustration as a career, after previously studying stage design at the University of Applied Arts Vienna.
